Etcetera LLC is a diversified holding company operating across advertising, marketing, technology, and global event management. The Group combines strategic investment with operational expertise, supporting brands and institutions that shape culture, commerce, and innovation.

As both a brand holding group and a full-scale agency, Etcetera leads the market in creative strategy, communication architecture, and high-impact global productions. The company also operates an established events management division responsible for designing and executing large-scale international events and industry platforms.

Etcetera’s strength lies in its integrated ecosystem. The Group strategically invests in industry-defining creative talent, advanced technology, and scalable IP—ensuring continuous innovation and sustained competitive advantage.

Etcetera Group includes:

• Arab Fashion Council (AFC): The world’s largest non-profit fashion authority for the Arab region and cofounder of Dubai Fashion Week®.

• OHVU.AI: A proprietary guest-management and event-operations technology, engineered to support high-capacity events and now expanding globally as a standalone SaaS product.

Together, these entities operate under the Etcetera LLC umbrella, forming a unified platform that drives cultural influence, economic development, and global brand relevance.